Temporary brand asset

Brand assets

Logos and guidance for press and partners.

Everything on this page is ours to give you. Please use it as supplied rather than redrawing it — the marks are simple on purpose and they stop working when they are altered.

Temporary brand asset

These marks are working files produced for the current build of the site. They are usable and they are ours, but they may be replaced before launch. Check with us before committing them to print or to a partner announcement.

Everything in one download

The brand package contains all four marks plus the written usage notes. If you only take one thing from this page, take this.

Contains 4 SVG marks and a usage README.

Download brand kitRead the usage notes on their own

Logo files

Vector SVG. The letterforms are drawn as paths, so they render without our fonts.

  • Wordmark for light backgrounds

    Wordmark for light backgrounds

    SVG file

    The default. Ink #101828 letterforms with the blue app-icon tile. Use on white, on the pale canvas grey, and on any light photograph with enough contrast behind the mark.

    saiming-logo-dark.svg

    Download
  • Wordmark for dark backgrounds

    Wordmark for dark backgrounds

    SVG file

    White letterforms with a white tile carrying the ink glyph. Use on dark surfaces and on dark photography. Do not place it on a mid-tone.

    saiming-logo-light.svg

    Download
  • Single-colour wordmark

    Single-colour wordmark

    SVG file

    One colour, inheriting whatever colour it is placed in via currentColor. For single-colour print, embroidery, engraving, and any context where the blue cannot be reproduced.

    saiming-logo-monochrome.svg

    Download
  • App icon

    App icon

    SVG file

    The square mark on its own. App icons, avatars, favicons and anywhere the full wordmark would be illegible. Never use the icon as a substitute for the wordmark in body copy.

    saiming-icon.svg

    Download

Colour

Values are generated from our design tokens, so what is printed here is exactly what ships in the product.

Two colours that cannot carry white text

The teal and the gold both fall below the WCAG AA contrast threshold against white. They are correct as graphic colours and as fills behind dark text, and wrong as a background for white type. We pair them with ink #101828 everywhere in the product, and so should you.

Brand

The blue carries the brand. Teal and gold are accents — small areas only, never a second brand colour.

  • SAIMING Blue

    brand-600

    Primary. Buttons, links, the icon tile, key emphasis.

    HEX
    #155EEF
    RGB
    rgb(21, 94, 239)
    HSL
    hsl(220, 87%, 51%)

    5.4:1 on white

  • Blue Deep

    brand-700

    Hover and pressed states for the primary blue.

    HEX
    #004EEB
    RGB
    rgb(0, 78, 235)
    HSL
    hsl(220, 100%, 46%)

    6.4:1 on white

  • Signal Teal

    accent-500

    Secondary accent. Diagrams, coverage graphics, small highlights.

    HEX
    #12B3A8
    RGB
    rgb(18, 179, 168)
    HSL
    hsl(176, 82%, 39%)

    2.6:1 on white · Not usable for text on white

  • Signal Gold

    highlight-400

    Sparing highlight. Ratings, badges, illustration warmth.

    HEX
    #FFCA3A
    RGB
    rgb(255, 202, 58)
    HSL
    hsl(44, 100%, 61%)

    1.5:1 on white · Not usable for text on white

Neutrals

The typographic scaffolding. Most of any SAIMING layout is neutral; the blue earns its impact by being rare.

  • Ink

    neutral-900

    Headings and primary body text.

    HEX
    #101828
    RGB
    rgb(16, 24, 40)
    HSL
    hsl(220, 43%, 11%)

    17.7:1 on white

  • Slate

    neutral-600

    Secondary body text and long-form copy.

    HEX
    #475467
    RGB
    rgb(71, 84, 103)
    HSL
    hsl(216, 18%, 34%)

    7.7:1 on white

  • Mist

    neutral-500

    Captions, metadata, disabled text.

    HEX
    #667085
    RGB
    rgb(102, 112, 133)
    HSL
    hsl(221, 13%, 46%)

    5.0:1 on white

  • Line

    neutral-200

    Card borders, dividers, input outlines.

    HEX
    #E4E7EC
    RGB
    rgb(228, 231, 236)
    HSL
    hsl(218, 17%, 91%)

    1.2:1 on white · Not usable for text on white

  • Canvas

    neutral-50

    Page background in light mode.

    HEX
    #F7F9FC
    RGB
    rgb(247, 249, 252)
    HSL
    hsl(216, 45%, 98%)

    1.1:1 on white · Not usable for text on white

  • Blue Wash

    brand-50

    Alternating section background; the cool band between sections.

    HEX
    #EEF4FF
    RGB
    rgb(238, 244, 255)
    HSL
    hsl(219, 100%, 97%)

    1.1:1 on white · Not usable for text on white

Status

Used inside the product for success, warning and error states. Listed here so partner material does not invent a different set.

  • Success

    success-500

    Confirmations and healthy states.

    HEX
    #12B76A
    RGB
    rgb(18, 183, 106)
    HSL
    hsl(152, 82%, 39%)

    2.6:1 on white · Not usable for text on white

  • Warning

    warning-500

    Cautions that need attention but are not failures.

    HEX
    #F79009
    RGB
    rgb(247, 144, 9)
    HSL
    hsl(34, 94%, 50%)

    2.3:1 on white · Not usable for text on white

  • Error

    danger-500

    Failures and destructive confirmations.

    HEX
    #F04438
    RGB
    rgb(240, 68, 56)
    HSL
    hsl(4, 86%, 58%)

    3.8:1 on white · Not usable for text on white

Typography

One family, four weights, a strict scale.

Inter

We set everything in Inter. It is an open-source typeface under the SIL Open Font License — we do not own it and we do not redistribute it in the brand package. Download it from its own project page, or substitute your system UI sans-serif if you cannot.

Where Inter is unavailable, fall back to the platform UI sans-serif rather than a display face. Our CJK fallbacks are declared explicitly so Chinese and Japanese text does not collapse into a default serif.

Weights we use

  • Regular 400 — body copy
  • Medium 500 — labels, table headers
  • Semibold 600 — headings, buttons
  • Bold 700 — display headlines only

Scale

One eSIM, every border

One eSIM, every border

One eSIM, every border

One eSIM, every border

One eSIM, every border

Headings are set tight and slightly negative-tracked; body copy is set at a comfortable measure and never below 16px.

Clear space

Keep space on every side of the wordmark equal to the cap height of the S. Nothing crosses into it — not text, not rules, not the edge of a photograph.The dashed area is the exclusion zone, not part of the artwork.

Minimum size

Shown at the minimum, 120px wideShown at the minimum, 24px squareBelow these sizes the monoline strokes start to break up. If you need the mark smaller than the wordmark minimum, use the app icon instead.

What not to do

Each example below is a real thing that happens. All six break the mark.

  • Incorrect
    Do not stretch or squash. Scale both dimensions together.
  • Incorrect
    Do not recolour the wordmark. Use the monochrome file if you need one colour.
  • Incorrect
    Do not rotate, arc or set the wordmark on an angle.
  • Incorrect
    Do not add shadows, glows, outlines, gradients or bevels.
  • Incorrect
    Do not crowd the mark. Respect the clear space.
  • Incorrect
    Do not place the mark on a background it cannot be read against.

Writing our name

  • SAIMING is set in full capitals in running text. Never Saiming, SaiMing or Sai Ming.
  • The legal entity is SAIMING INC.. Use the full entity name in contracts, filings and legal notices; use SAIMING everywhere else.
  • We sell travel eSIM data plans. “A SAIMING eSIM”, not “a SAIMING sim card” — there is no card.

Press and partnerships

For interviews, product briefings, or approval on a piece of co-branded material, reach us directly. We will answer as ourselves, not through an agency.

Message us on WhatsAppCall +1 910 666 2222

Please send us anything that puts our mark next to another brand before it goes out. This is the one thing we ask for, and it is quick.